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Maximize ROI from your Facebook ads.
During Facebook fan acquisition campaigns Reach and traffic to your page increases dramatically. Facebook ads create clicks and additional views to the page. Some of it converts to ‘likes’ and brings even more page views via social graph. Once the campaign has finished all the hype disappears. When an Australian business runs Facebook ads, the ...
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Facebook ads – who is opting out?
While Facebook continue to monetize and leverage every possible piece of information about their users, we can see some legal battles starting to unfold. One of the disputes regarding Sponsored Stories ads arose after Nick Bergus became a salesman of sorts for a 55-gallon drum of lubricant. He initially saw a tweet that showed the item ...
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Gillard vs Abbott according to Facebook Ads manager search
There are many articles written on monitoring your online reputation. But … have you tried Facebook ads manager? People often create groups and pages to express their strong feelings towards a brand or an individual. Just a day ago I was putting together a target audience for my next Facebook ads project and decided to ...
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Facebook Promoted Posts vs. old Facebook ads
There are some intriguing results coming back from testing Facebook’s new Promoted Posts against regular Facebook ads. HasOfferes, the software company providing advertising tracking, tested Facebook promoted posts against their own Facebook ads. Testing reveals some interesting numbers. HasOfferes stated that promoted posts simply do not deliver what they promised. For example, Promoted Post (for ...
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New Facebook ads interface ‘optimizers’ profits for Facebook
Everyone who buys Facebook ads have noticed the brand new ad-builder interface that has appeared in the last couple of days. Facebook has introduced a new option in their advertising offering. This gives you the opportunity to choose between showing your message to people who are most likely to either: ‘click on my ad ...
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The marketing funnel lost on General Motor’s Facebook ads
General Motors in the United States recently decided to cancel paid advertising on Facebook claiming the ads have little impact on consumer’s car purchases. GM is the third largest advertiser in the US with an annual ad budget of $1.8 billion. Last financial year GM spent $10 million on Facebook ads. Some critic’s say the ...
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10 times more engagement for online shoe retailer
The content supplied by Tribecount for StyleTread online retailer achieved 10 times of usual engagement on the Facebook page! Case Study: StyleTread (57,055 fans) Post supplied by Tribecount achieved 443 likes 11 comments 134 shares In this case our post outperformed the average StyleTread post by a factor of 10! Using emotionally engaging Facebook posts will allow ...