13 examples of Facebook-commerce ROI
According to Hitwise data, Facebook’s share of page views was almost 1 in 5 pages viewed by Australians during September 2010. More significantly, over the last year the downstream traffic from Facebook to retail sites have increased 14.8%, with Apparel and Accessories websites and Sport and Fitness websites, seeing the largest increases of 75.6% and 59.4% respectively.
“Facebook is directly driving a massive commerce opportunity for merchants and retailers alike…”, says Karen Webster, President, pymnts.com.
But where’s the evidence that f-commerce can work?
Numerous case studies show that the value of a typical Facebook fan can be measured. It also shows that the value can reach more than $5.
Every time a user posts on their news feed that they’ve bought a ticket from Ticketmaster, friends spend an additional $5.30 on Ticketmaster.
Every Facebook share generates $2.53 in ticket sales (RPS (revenue per share)); every 24 shares generates a new sale
Facebook is #2 source of e-commerce traffic, shoppers from Facebook 3x more likely to add products to a cart, and ﬁnal conversion rate is 2x av..
Sold 1000 diapers in under an hour on its f-store
Generated £2m+ in-store sales with FB vouchers for fans
Temporary ‘pop-up’ Facebook fan store resulted in 3rd highest sales day
20% of sale transactions were on Facebook with a 7-10% larger shopping cart than their dot.com website
50% of online sales from Facebook
measurable ‘increase in revenue’ [undisclosed] after installing Facebook storefront
Aussie retailer ‘logged sales‘ [undisclosed] from Facebook
Online sales platform found that Facebook shares generate on average $14 in sales (RPS), and Likes generate $8 (RPL)
Ticketing site found (Jan 2011), every Facebook share/tweet generated 3.25 tickets sales; Facebook is Ticketﬂy’s top referrer at roughly 9% of total traffic
20% of e-commerce sales come from Facebook